How To Get The Most Natural Effect


It’s official—contour has gone mainstream.  It used to be reserved for runway or editorial, where lighting required additional bone structure, or when someone was performing in drag. But now, contouring has made its way into selfies everywhere and you can’t enter a makeup store without seeing a wide range of contour kits. Just take a look at the last few seasons of reality TV or look on YouTube and Instagram.

In real life, if you’re going to contour, you should do it right, otherwise it can look false and awkward. Here are a few tricks to make your contour more realistic and to prevent it from looking drag-queeny or harsh.



Contour is when light and dark shades are used to mimic the effect of light falling on the face, giving shape or a spotlight to a certain area. It is all about enhancing or manipulating facial structure with makeup. The goal is to make it look realistic so it’s not noticeable. Just like filling in the brow or adding lashes, it’s all about illusion and understanding the fundamentals of color, light and texture. Where you place your color on the face will determine what the finished application looks like.



Choose a lighter shade when you want lift. A light color opens something up, brings something out or makes something look larger. The same goes for a product that has shine, sparkle, or shimmer. Lighter colors or a product that reflects light should be used on the higher points of the face or when you need to create an illusion of space. For example, if someone has a short forehead or a flat chin, adding light to an area will produce balance, width or length.

A darker color is going to pull something back and make something appear deeper or smaller. To ensure the best contour, stick with matte textures and use the shimmer shades only for your highlights.



When choosing your contour shade, stay away from colors that are too warm or too red, and avoid using bronzer. You need to choose a color that gives the illusion of an actual shadow. Think of it like the shade from a tree. You want cool tones of taupe, brown-beige, grey, or even a lighter, saturated black. From the lightest to the darkest skin, these cool shades will look like naturally occurring shadows—not makeup. For the most natural contour, use a soft blush shade or a darker pressed powder or foundation. Choosing a product two or three shades darker than your own complexion will achieve the most natural contour.


The correct formula is essential for the perfect contour. Powders will give a more matte finish, while creams will look more dewy. Try combining a powder for contour paired with a cream for highlight. This will soften the line between the shades, and will create a look that leaves everyone thinking this is your natural bone structure.